Apple Inc. (AAPL) chart analysis ;
1) See recent charts posted on Apple, initial scenario seems to take place
2) You first had your typical buy the rumor (before the good earnings where released), sell the news, then comes your typical profit taking, sending Apple back down to retest that key resistance level that is now a key support.
3) I am NOT expecting a sudden price rise above 400, Apple tends to enter into sideway patterns before breaking out
These probable scenarios are my basic trading plans ; I also call them my "decision making models"
Simple to understand models using real facts ; price, past volume action, key news events, fundamentals
Visual ; using images (charts) is crucial for your mind to fully understand your plan.
These decision making models help you focus on what is important ; A typical example is when Steve Jobs resigned, so many blogs, forums, TVs, medias, questioned the future of Apple.
If you had to read all their BS comments, you would be stuck not knowing what to do with so much infos (good or bad)